Did anyone else experience it? The shortness of breath? The quickened pulse? The rising sense of panic? Desperation?
Even if you weren’t thinking of Tweeting, suddenly discovering that you couldn’t, made you feel that you had to! Like now! No, really – now!
Rumours abound as to why Twitter has struggled tonight (surely not – is that really why??? Yuk!), but whatever the reason, the fact is that millions of people suddenly realised how important Twitter – and social network websites generally – is to them.
And that’s why businesses are so keen to connect with customers through social media. It’s compelling, it’s immediate and it’s relevant.
Phew! That’s better – it’s back! No it’s not! Oh, yes it is!