It started so well. You were so different and I thought you really loved me. You listened to me and seemed to care about what I had to say. You made me happy. But that’s all changed. Now, you just go on and on. Frankly, I find you a bit boring. I’m sorry, but it’s over.
Everyday, millions of people engage with their favourite brands through social media channels such as Facebook and Twitter. But these relationships don’t always last. Thanks to a fascinating piece of research from Exact Target and Co Tweet, you can learn what drives consumers to ‘break up’ with brands, and how to maintain the consumer-brand relationship when the social ‘honeymoon’ is over.
The report – The Social Break-Up – is full of useful stats and insights into consumers’ expectations from their social media relationships, for example:
- 71% of people who follow brands on Twitter expect to receive marketing messages from companies
- 48% of active Twitter users check Twitter several times a day and 64% check Twitter at least once a day
- 39% indicated that companies posted too frequently
The report is free to download and you can access it here.
It might just save your ‘marriage’!