I had a coffee the other day (at Stray’s in Newark) with an old friend. She runs her own business and is completely sold on the idea of using social media to promote it. Well, almost completely sold. You see, she’s on Facebook and LinkedIn but can’t see the point of Twitter. “Why on earth does anybody want to know that I’m having a coffee in Stray’s?” and “isn’t it very complicated and time-consuming?” were her two main protests.
I explained that the whole point is to keep up to date with the people and things you’re interested in. Not everyone is going to find all of your Tweets relevant or interesting all of the time. But that’s fine. Users can be selective about who they follow and what they post. I also showed her how easy it is to use Twitter.
Our chat got me thinking and then I saw this great article yesterday, covering 10 steps to starting out and getting the best out of Twitter. If you’re not using Twitter, or know someone who isn’t, this may be useful. You can check it out here.