Social media or advertising – which is best?

SMBs turn to the benefits of social media marketing

I’ve had so many calls from business owners in the Newark and Grantham areas in the last few weeks, wanting to know more about how to get the best results out of social media. And you can see why.

Social media’s importance to small and medium-sized business (SMBs) has grown substantially. An article at today’s eMarketer reveals that recent research from Pitney Bowes suggests that many business owners now think social media is as useful to their business marketing as email.

The key benefits of social media were seen to be cost-effectiveness and ease of use.

In these aspects, business owners rated social media ahead of more traditional marketing methods such as direct mail and advertising.

You can check out the full article at eMarketer here.


About Louise Hudson

Hello World - I am Louise Hudson, mum, wife and Social Media Manager. Following a media sales career in London I found myself settling on the borders of Leicestershire and Lincolnshire and doing all those grown-up things like starting a business and family. My passion is making a difference to businesses by engaging their customers
This entry was posted in Business, communication, facebook, Grantham, linked in, Newark, Social Media, social media manager, social networks, twitter, you tube and tagged , , , , , , , , , , , . Bookmark the permalink.

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