I’ve had so many calls from business owners in the Newark and Grantham areas in the last few weeks, wanting to know more about how to get the best results out of social media. And you can see why.
Social media’s importance to small and medium-sized business (SMBs) has grown substantially. An article at today’s eMarketer reveals that recent research from Pitney Bowes suggests that many business owners now think social media is as useful to their business marketing as email.
The key benefits of social media were seen to be cost-effectiveness and ease of use.
In these aspects, business owners rated social media ahead of more traditional marketing methods such as direct mail and advertising.
You can check out the full article at eMarketer here.