One of the best bits about my job is that I meet and spend time talking with so many local business owner-managers in and around Grantham and Newark. I’ve got to know some wonderful people and learnt lots about what makes their businesses tick.
Despite a number of business closures in Grantham, some businesses are clearly thriving, as we saw in the Journal this week, with Chris Ward’s One Stop Floor Shop.
I’m not surprised Chris is doing well. I know him and he just doesn’t stop thinking about ways of developing his marketing strategy, giving even better service and attracting new customers.
Another great example of a business owner working tirelessly to engage with his customers is Chad at Empire Designerwear in Grantham. Chad is always focusing on his customers with great offers and savings and has created a really active Facebook page with more than 3,000 fans! He’s now started using Twitter @empire_tweet as well.
Both Chris and Chad are business members of The Best of Grantham and benefit from its wide range of features, including its associated search engine optimisation (SEO) and member offers.
A lot of business owners I meet tell me they want to use social media, but have a number of initial concerns, such as:
- Where to start
- How to engage people
- Lack of knowledge about the technology and processes
- Uncertainty about effectiveness and return on investment
I’m able to help with all of these things.
The fact is, if – like so many business owners – you’re thinking about ramping up your online marketing, social media is a must:
- It will help with your SEO
- It will give you a list of contacts that you can effortlessly engage with
- It will help create personality, buzz and excitement around your brand
- It will help your business stand out from competitors
All you need to do is to rethink your ideas of marketing communication. Social media isn’t about broadcasting your message to a target market – it’s about customers sharing information to make the best decisions. These days they’re often turned off by the spin that typifies most traditional marketing campaigns. That’s why social media works so well.
Why not give it a go? There’s a whole world out there just waiting to hear from you!