Google is messing with my brain

The internet is changing the way the human brain works

When my daughter asked me the other day for the names of some of Charlotte Bronte’s books, I did what we always tend to do first in our house these days. I Googled it. The fact that some of these books were actually sitting on our bookshelf a few feet away, didn’t enter my mind!

And new research revealed this week, has discovered that the internet is changing the way our brains operate. Instead of remembering facts, our brains are becoming accustomed to remembering how to find the facts instead. It’s been dubbed The Google Effect.

The research – by Columbia University – discovered that people were more likely to remember the names of folders on a computer, than the facts stored in each folder. Their brains organised the information by where facts could be retrieved, rather than storing the information itself. You can read more about the study here.

So social media has changed the way we communicate with our friends and the internet is now altering the way the human brain works. Where will the revolution end? Hmm… let’s just Google that.

 

 

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About Louise Hudson

Hello World - I am Louise Hudson, mum, wife and Social Media Manager. Following a media sales career in London I found myself settling on the borders of Leicestershire and Lincolnshire and doing all those grown-up things like starting a business and family. My passion is making a difference to businesses by engaging their customers
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