Jedi Jim and the art of seduction #apprenticefinal

Lord Sugar chooses Tom as his business partner

“His CV is just one long seduction letter” said Nick Hewer in last night’s final of BBC’s The Apprentice. ‘Jedi’ Jim Eastwood’s carefully constructed business case, was unashamedly aimed at Lord Sugar’s ego. But his Lordship just wasn’t in the mood. Even when Jim, sensing looming disaster, dropped the ‘Lord’ bit and tried the ultimate sweet talk – “Sugar… um, I mean Lord Sugar”.

I loved it when Margaret asked Jim to sum himself up without relying on clichés – “I’m exactly what it says on the tin!” Brilliant! I say that!

“I was in it to win it” declared a defeated Jim, still not short of a cliché or two. Well Jim, you certainly won me over during the last 12 weeks.

Jedi Jim and the force of seduction

Helen looks set to achieve big career success. Lord Sugar made it clear that if this was the usual Apprentice process, she would have clinched it. And Helen also showed her human side in the look back clips, when, even in full-on business talk mode in the car, suddenly she was distracted by a group of firemen.

Tom deserved his victory though – a lesson to everyone that “nice guys can win” in the end. He’s bursting with ideas and creativity too, and that’s clearly what Lord Sugar was looking for.

#apprentice final is still trending on Twitter nearly 12 hours after the show! Oh dear. What am I going to do every Wednesday without my Jedi Jim fix?


About Louise Hudson

Hello World - I am Louise Hudson, mum, wife and Social Media Manager. Following a media sales career in London I found myself settling on the borders of Leicestershire and Lincolnshire and doing all those grown-up things like starting a business and family. My passion is making a difference to businesses by engaging their customers
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