How to get Twitter working for your business

With Twitter you can be open for business 24/7

How to use Twitter to market your business

Gone are the days when Twitter was just for letting people know you were having a coffee (although actually I’ve just had a cup of tea, if you’re really interested!). Twitter is now a powerful way to engage with your customers, potential customers and lapsed customers. In fact, it’s a great way to keep in touch 24 hours a day, every day of the year.

1. Monitor your profile on Twitter

Using the Twitter Search tool you can search and follow what folks are tweeting about your company, products, competitors, or any other news or trends in your industry.

2. Use Twitter to drive traffic to your website

Tweet about interesting ideas and resources you have on your website.

3. Use Twitter Favourites as your testimonials

When you hover your mouse over an individual tweet in your Twitter stream, a few options appear, including the option to ‘Favourite’ the Tweet. When you click on the star, it turns yellow, and that Tweet gets added to your Favourite tab. As you track what people are saying about your business in Twitter search, add the positive tweets to your Favourites.

4. Use Twitter to promote new tools

Twitter users love new ideas, especially if they create some sort of grading, outcome or review of the person using the tool.

5. Use Tweetups to promote special events and occasions

Tweetups are a great way to get to know your Twitter audience in person. The next time your company holds an event, Tweet about it!

6. Position yourself as a leader in your sector

Tweet about useful resources and helpful tips and people will regard you as an expert in that particular field.

7. Use Twitter platforms to manage the workload

Using a Twitter platform like HootSuite can make managing your Twitter account much easier. You and your colleagues will be able to keep control of the communication.

8. Be patient!

It takes a while to build and engage with your following, but stick with it! You’ll reach a tipping point when you’ll reap the rewards.

For more advice on social media marketing for your business – or just a chat about the possibilities – visit my site –

Right. I think I will have that coffee now!


About Louise Hudson

Hello World - I am Louise Hudson, mum, wife and Social Media Manager. Following a media sales career in London I found myself settling on the borders of Leicestershire and Lincolnshire and doing all those grown-up things like starting a business and family. My passion is making a difference to businesses by engaging their customers
This entry was posted in advertising, Business, communication, Internet, marketing, Social Media, social media manager, twitter and tagged , , , , , , , , , , , , . Bookmark the permalink.

One Response to How to get Twitter working for your business

  1. Pingback: How to actually use Twitter – Who Needs Design – efficient web design

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s