How to use Twitter to market your business
Gone are the days when Twitter was just for letting people know you were having a coffee (although actually I’ve just had a cup of tea, if you’re really interested!). Twitter is now a powerful way to engage with your customers, potential customers and lapsed customers. In fact, it’s a great way to keep in touch 24 hours a day, every day of the year.
1. Monitor your profile on Twitter
Using the Twitter Search tool you can search and follow what folks are tweeting about your company, products, competitors, or any other news or trends in your industry.
2. Use Twitter to drive traffic to your website
Tweet about interesting ideas and resources you have on your website.
3. Use Twitter Favourites as your testimonials
When you hover your mouse over an individual tweet in your Twitter stream, a few options appear, including the option to ‘Favourite’ the Tweet. When you click on the star, it turns yellow, and that Tweet gets added to your Favourite tab. As you track what people are saying about your business in Twitter search, add the positive tweets to your Favourites.
4. Use Twitter to promote new tools
Twitter users love new ideas, especially if they create some sort of grading, outcome or review of the person using the tool.
5. Use Tweetups to promote special events and occasions
Tweetups are a great way to get to know your Twitter audience in person. The next time your company holds an event, Tweet about it!
6. Position yourself as a leader in your sector
Tweet about useful resources and helpful tips and people will regard you as an expert in that particular field.
7. Use Twitter platforms to manage the workload
Using a Twitter platform like HootSuite can make managing your Twitter account much easier. You and your colleagues will be able to keep control of the communication.
8. Be patient!
It takes a while to build and engage with your following, but stick with it! You’ll reach a tipping point when you’ll reap the rewards.
For more advice on social media marketing for your business – or just a chat about the possibilities – visit my site – www.louisehudson.co.uk.
Right. I think I will have that coffee now!