Some people are great at DIY. Sadly, my man isn’t one of them. That’s why in our house we have shelves that lean, taps that drip and drawer handles that fall off if you even so much as look at them. You see, he thinks he’s really good at DIY. In fact, if he had the spare time and the right equipment, I think he probably would be. But he doesn’t. So he isn’t.
In business, the same thing can happen – some people would rather do things themselves. And there’s nothing wrong with that, if you’ve got the skills and the time. Ah, time. That’s where it so often goes wrong. Because no matter how much you know, if you don’t devote time to the task, it won’t get done.
It’s like that with social media. Most businesses know they should be doing it. Many think they know how to. But how many actually have the time to devote to this? For most business owners, running the business is demanding enough. And that’s where a social media manager can help. Here are 10 reasons why you should consider using one:
1. The Sin Bin
In Rugby Union, if a player commits a serious foul then the referee can send him to the Sin Bin. His team is forced to go a man down for ten minutes. If you’re on the end of a social media spectrum where you aren’t engaging users on a daily basis in multiple ways and on multiple networks then you are, in essence, a member of the penalised team. You’re playing at a major disadvantage to competitors in your industry who are actively using social media to win new business.
2. The Extra Man
Conversely, if you choose to step into the social media realm with a calculated plan and a clear strategy then you acquire a major competitive advantage. In effect it is you who are now playing with the extra man. You have the chance to be one of the first in your industry to build a truly loyal following.
3. A Community Following
By far the biggest benefit of using platforms such as Twitter, Facebook or LinkedIn is the ability for you to build a community around your cause. If you sell car valeting products how valuable would it be to have tens of thousands of car enthusiasts accessible to your business right now? It’s powerful stuff.
4. The New Internet Marketing
Why does Google make so much money from its ‘pay-per-click’ advertising? Because most people who use the internet use Google to find what they want. NEWSFLASH: most people who use the internet use Facebook, (Facebook now has more page views per month than Google) and Twitter isn’t too far behind. Internet marketing is already beginning to manifest itself into social media because the truth is, the opportunity on these sites is as big as anything that’s ever happened on the web.
5. Search Engine Optimisation (SEO)
There are hundreds of thousands of Twitter profiles showing on page 1 of Google for valuable keyword terms. Google recognises Facebook profiles and allows commercial “fan” pages now to rank as well. Effective use of social media builds relationships which turn into links.
6. Your Reputation Matters…
What have people said about you, your industry, your company or your competitors on Twitter or Facebook today? This week? With a Social Media Manager you will always know.
7. You Don’t Know What to Do…
No disrespect, but it’s true. 99% of UK business owners have little or no idea how to properly tap into and exploit social media – even those who are dabbling with it already.
8. You haven’t got time to do it properly
Oh sure, you can dip in and out and dabble. You can tweet a few times each day. But if you’re running a business the reality is that haven’t got the capacity to do social media properly. Not to fully exploit the enormous opportunities that it presents.
Just. Not. Possible. You need some help.
9. Your Blog isn’t very good…
Here’s the thing – all you have to be is more interesting than an advert. Your audience has to feel that they know you just a little bit better than they know your competitors. That’s all. Make a personal connection with them via your blog and they’ll trust you.
10. You’re not keeping score…
Doesn’t matter what it is in life, if you’re not measuring it, it’s impossible to know how well – or badly – you’re doing. A social media manager will provide you with a detailed report. It will tell you exactly how you’re doing across the full spectrum of social media platforms.
Social Media is transforming the way the world does business. In your town and your city, this week. Today. The implications are huge and the prizes are enormous for those businesses with the wisdom and foresight to get involved – properly – right now.
And if you don’t know what to do, or you’re not doing it, then you’re not even in the game. This is just too big and too important for businesses to ignore. And that’s why you need a social media manager.
Of course, you can always do it yourself… but the last thing you need is a wonky social media strategy!
Louise Hudson can help you get your social media strategy on course for success. Find out more here.