In the late 1970s, a brave young boy entered the sea at Cocoa Beach, Florida, to try his hand at surfing for the first time. As his friends watched him paddle out, hoping to catch a wave, he could only dare to dream that, one day, he would be the greatest surfer in the world. But today, with 11 world championships to his name, Kelly Slater is just that. The best there is.
Over the years, Kelly Slater practiced and practiced, refining and honing his skills as he gained experience, but it all started with that little boy trying something new and desperately wanting to learn.
And right now, there is a huge wave building up out there, which the smartest businesses are going to catch. It’s the single biggest change for businesses since the Internet and Google. What is it? Social media.
Why is social media so important to businesses?
Social media is today’s word of mouth. It’s where the people are and it’s where the people are talking to each other. Whatever your business is selling, it’s a safe bet that many of your customers are on Facebook or Twitter today. The momentum is building every day and it’s the smaller, more agile businesses that are embracing this phenomenon and getting most benefit.
So why aren’t more businesses using social media?
Most business owners are aware of the growing importance of social media, but many aren’t taking advantage of it. Why? Well, I think it usually comes down to three things:
1. Some business owners don’t understand how social media works or regard it as confusing
2. I’ve met some business owners who have told me they don’t know what to say or what messages to put out there (and it isn’t about sending out constant sales messages)
3. Running a business right now demands a lot of time and attention, and messing around on Twitter and Facebook will take too much time
So what’s the solution?
Engaging an experienced Social Media Manager is perhaps the best way for businesses to take advantage of the marketing power of social media. A social media manager will take care of everything for you; setting up the necessary accounts on each platform, managing your activity, monitoring your profile (and your competitors’) and, most importantly, saving you the time to focus on running your business. And it doesn’t cost as much as most other forms of marketing.
You know, in business – just like surfing – timing can matter a lot and your timing right now is perfect. The social media wave is growing. Some business owners will sit on the shore and hope they don’t get wet. Others, like Kelly Slater all those years ago, will jump in and try to catch the wave. I know which camp I’d rather be in!
So grab your board dude – surf’s up!
Find out how social media can help your business grow – visit Louise Hudson’s website