How do you use social media for business marketing?
Using and monitoring social media can really make a difference to your business. For instance, you can find and track conversations that might help drive traffic to your website. It’s also great for increasing your company’s reputation for thought leadership and innovation. And how about generating leads, sales and awareness? I can personally testify that social media does all of this – and more! I regularly use social media on behalf of the many local businesses that work with me on The Best of Newark and The Best of Grantham, and it’s an effective combination. It gets results.
Twitter is a very powerful tool, but it can also seem a bit daunting at first. All that noise and clutter! All those conversations! Where do you start?
Well, here are six things I think you should be looking out for when you monitor Twitter:
- Relevant questions about your company or business sector; If someone Tweets, “Should I buy X product or an alternative?” you need to be ready to respond. If you can’t respond directly, by offering helpful information about your business, maybe you could point that person to a customer of yours. You’ll quickly build trust.
- Relevant questions about your industry; being helpful by answering someone’s question is a good way to develop credibility and engage with that person. In the event they need a product or service like you provide, they just might end up coming to you!
- Requests for support; If a customer Tweets a request for help (either to you or to their network), it’s really important that you notice that Tweet and respond accordingly. Happy customers are the key to success!
- Complaints and feedback; critics are always out there, and it’s important to acknowledge and resolve issues quickly when you can. Welcome the opportunity to set things right.
- Praise; it’s wonderful to receive praise! Make sure you say thank you and make the most of positive feedback. Retweet it and save it to your favourites. This is a great way to build a bank of ‘testimonials’ from happy customers. It’s wise to appreciate those who appreciate you.
- Competitor mentions; Twitter is a useful tool for keeping an eye on your competitors. Other people are praising, complaining, and asking questions about your competitors all the time. You should monitor those conversations, if only for the information.
I hope this is helpful to you. Do you have examples of successfully using Twitter for your business? I’d love to hear about them!