Well, just think about these short, yet powerful phrases:
- “I love you”
- “You’re fired”
- “Will you marry me?”
- “I do”
- “You’ve passed”
All of them convey important – even life-changing – messages, but all do so in much less than 140 characters. This approach can be very powerful when using Twitter and this week we were treated to a masterclass in economy of words by none other than the President of the United States of America, Barack Obama.
You have probably seen Clint Eastwood’s odd, rambling attempt at humour at the Republican National Convention in Tampa, Florida, in which ‘Dirty Harry’ addressed an imaginary President represented by empty chair.
The response from the President’s official Twitter account was swift, witty and powerful. The three-word Tweet simply said; “This seat’s taken”, accompanied by a picture of the back of the President’s (occupied) chair at the White House. Brilliant! In just three words, the President dismissed the whole thing and, more importantly, reasserted his leadership. Whatever your political views, this was social media genius. No wonder it’s been re-tweeted more than 50,000 times.
Sometimes, less is definitely more.