Here’s something that caught my eye. Forbes recently published an article about turning loyal customers into ‘brand advocates’. Based on what we do at The Best of Grantham and The Best of Newark I found this really interesting. Here are some of the top tips:
• Find your advocates
Ask – Are you likely to recommend on a scale of 0-10? You can ask this question across the social networks such as Facebook, Twitter and LinkedIn.
• Make it easy for your fans to recommend you
Give them the online tools to review you. Great testimonials combat negative reviews and improve SEO. Positive recommendations boost awareness and brand reputation
• Share the love and leverage the content
Once you have the reviews don’t just sit on them; amplify them across social media channels. Pop up testmonials at each step of the consumers purchase path. Build up a profile of your advocates so you can readily engage with them
• Keep it authentic
Your reviews must be genuine. If the review is filled with keywords or the writer is incentivised then it is unlikely to engage prospects. Don’t pimp out your customers!
- RT @farmergow: Farmer Gow walking the walk! Our family farm trail where you can feed the animals along the way Book your day tickets online… 5 months ago
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- RT @StWulframs: Huge congratulations to @JayHulmePoet for organising such a fab competition! We’re very humbled to have won this and want t… 7 months ago
- RT @tgps_school: A cheeky Class One pupil with all her work laid out for a morning's studies! #stayathome #TGPS tgps.co.uk htt… 8 months ago