Here’s something that caught my eye. Forbes recently published an article about turning loyal customers into ‘brand advocates’. Based on what we do at The Best of Grantham and The Best of Newark I found this really interesting. Here are some of the top tips:
• Find your advocates
Ask – Are you likely to recommend on a scale of 0-10? You can ask this question across the social networks such as Facebook, Twitter and LinkedIn.
• Make it easy for your fans to recommend you
Give them the online tools to review you. Great testimonials combat negative reviews and improve SEO. Positive recommendations boost awareness and brand reputation
• Share the love and leverage the content
Once you have the reviews don’t just sit on them; amplify them across social media channels. Pop up testmonials at each step of the consumers purchase path. Build up a profile of your advocates so you can readily engage with them
• Keep it authentic
Your reviews must be genuine. If the review is filled with keywords or the writer is incentivised then it is unlikely to engage prospects. Don’t pimp out your customers!
- RT @WhiteDressLincs: Stand out: @ted_baker 💜💜💜 If there's no parking at @aukltd there's a car park around the corner, at the top of Brewer… 16 hours ago
- RT @granthamflowers: Taken on the mobile this morning, added to bouquets this afternoon...pretty in pink 💗 #YourFlorist #Grantham https://t… 17 hours ago
- RT @CarnillLtd: We've been yarn bombed! #Southwell looking gorgeous & colorful - all around town today #shoplocal this weekend 🙂 https://t.… 3 days ago
- RT @HoldensofNewark: #TeamHoldens 🎉 Offers 🎉 Promotions 🎉 Lucky Dips 🎉 Prize Draws Celebrate holdens 80th with us #newark #notts https://t… 4 days ago
- RT @granthamflowers: Thrilled to find out this morning that we're finalists in the @GranthamJournal Biz awards for Independent Retailer of… 4 days ago