Here’s something that caught my eye. Forbes recently published an article about turning loyal customers into ‘brand advocates’. Based on what we do at The Best of Grantham and The Best of Newark I found this really interesting. Here are some of the top tips:
• Find your advocates
Ask – Are you likely to recommend on a scale of 0-10? You can ask this question across the social networks such as Facebook, Twitter and LinkedIn.
• Make it easy for your fans to recommend you
Give them the online tools to review you. Great testimonials combat negative reviews and improve SEO. Positive recommendations boost awareness and brand reputation
• Share the love and leverage the content
Once you have the reviews don’t just sit on them; amplify them across social media channels. Pop up testmonials at each step of the consumers purchase path. Build up a profile of your advocates so you can readily engage with them
• Keep it authentic
Your reviews must be genuine. If the review is filled with keywords or the writer is incentivised then it is unlikely to engage prospects. Don’t pimp out your customers!
- RT @GranthamBC: Sorry to hear that Panini's is closing but know that Alastair will take Grantham Gingerbread to the rest of the World http:… 13 hours ago
- RT @DemonCardsUK: Yesterday I went to the David Ross Academies Summer Cup @Grantham1Life Great day had by all facebook.com/DemonPlayingCa… http:… 15 hours ago
- RT @gardenchicuk: #UKHeatwave Our sun loungers, ready assembled & NOW only £159.98. Delivered tomorrow facebook.com/gardenchic1/po… http://t.co… 19 hours ago
- Blue skies, making the working week more bearable, at #Grantham Station http://t.co/JNDClYqTkh 1 day ago
- RT @GranthamBC: There is no doubt that indie retail is in the hands of creative, innovative, business-savvy individuals; show off this Satu… 2 days ago