Category Archives: communication

Writing on Social Media

When launching a social media campaign, voice and tone are really important. To know your voice, you first need to know your audience. This means identifying – and understanding – your target market. That means listing, segmenting and determining who … Continue reading

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James Bond #007 faces his latest threat – armed only with an iPhone

Bond was glad to put the city behind him. He gunned the willing throttle of the DB9 Coupe and heard the satisfying growl of the twin tailpipes, as the powerful six litre engine sprang to life. Less than 30 minutes … Continue reading

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Twitter Dos and Don’ts

In case you didn’t see the Sunday Times magazine last week, the issue was devoted to Twitter. As well as who to follow (and some to avoid), there was a helpful, fun list of dos and don’ts, under the heading … Continue reading

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How to protect yourself when using social media sites

This tweet above – from the parody twitter account, ‘made-up stats’ – really made me laugh! But behind the humour was the worrying news that 6 million LinkedIn passwords had been obtained by hackers. A few of the businesses I … Continue reading

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The future’s bright – the future’s #social. The power of social media

Would you like your customers to be happier? How about a big increase in new business leads? And what business wouldn’t want more sales? Well, those are just some of the benefits that businesses which embrace social media can expect. … Continue reading

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Social media marketing for smaller businesses – five steps to success

More and more business owners are growing their reputations and profits through social media. Some still haven’t got started though. Often, this is down to two things; uncertainty about how to proceed and/or the time to do it. Yesterday, I … Continue reading

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Five social media marketing mistakes and how to avoid them

More and more businesses are using social media marketing to grow their sales and to engage with their customers. And no wonder! It’s one of the most cost-effective ways to promote your business and complement your other online marketing activity. … Continue reading

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