Category Archives: marketing

Less is more – just ask @BarackObama

Twitter is one of the most powerful social media tools available to business owners. Fact. But how do you get your message into just 140 characters? Isn’t it a bit limiting? Well, just think about these short, yet powerful phrases: … Continue reading

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Twitter Dos and Don’ts

In case you didn’t see the Sunday Times magazine last week, the issue was devoted to Twitter. As well as who to follow (and some to avoid), there was a helpful, fun list of dos and don’ts, under the heading … Continue reading

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How to protect yourself when using social media sites

This tweet above – from the parody twitter account, ‘made-up stats’ – really made me laugh! But behind the humour was the worrying news that 6 million LinkedIn passwords had been obtained by hackers. A few of the businesses I … Continue reading

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Some social media dos and don’ts

  Today, it’s no longer a question of should a business use social media. It’s now all about how to get the best out of social media. Around the Grantham and Newark areas, I see some fantastic examples of local … Continue reading

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Social media marketing for smaller businesses – five steps to success

More and more business owners are growing their reputations and profits through social media. Some still haven’t got started though. Often, this is down to two things; uncertainty about how to proceed and/or the time to do it. Yesterday, I … Continue reading

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Six ways to use Twitter for your business

How do you use social media for business marketing? Using and monitoring social media can really make a difference to your business. For instance, you can find and track conversations that might help drive traffic to your website. It’s also … Continue reading

Posted in advertising, Business, communication, customer complaints, facebook, Grantham, Internet, linked in, marketing, Newark, sales, selling, Social Media, social media manager, social networks, twitter | Tagged , , , , , , , , , , , , , , , | Leave a comment

A networking event that’s different to the rest – FastTrack Grantham

There’s no doubt that networking – in all its forms – plays an important role in the long term success of most businesses, particularly during tough economic times. But some networking events can seem rather formal, or too focused on … Continue reading

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10 things businesses should avoid when using social media

Social media marketing is a really great way to build the profile of your business and engage with your customers and potential customers. When you get it right, that is. Like most things in life though, there are some general … Continue reading

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How to create a simple keyword strategy to improve your online marketing results

Why your business needs a keyword strategy Today, most consumers find businesses and services online through search engines such as Google. How do they find them? By using keywords and phrases. You can take advantage of this by optimising your … Continue reading

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How to set up a Business Page on Facebook

How to set up a Business Page on Facebook Many businesses are now enjoying the benefits of social media marketing. But if your business is using an ordinary Facebook profile instead of a Business Page, you’re in violation of Facebook’s rules. In … Continue reading

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