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When launching a social media campaign, voice and tone are really important. To know your voice, you first need to know your audience. This means identifying – and understanding – your target market. That means listing, segmenting and determining who … Continue reading
Social Media is used not only to drive sales and revenue but is also used for recruiting staff, disaster recovery in crisis management, launching a product or event and for consumer research. However one of the biggest uses in my … Continue reading
Bond was glad to put the city behind him. He gunned the willing throttle of the DB9 Coupe and heard the satisfying growl of the twin tailpipes, as the powerful six litre engine sprang to life. Less than 30 minutes … Continue reading
This tweet above – from the parody twitter account, ‘made-up stats’ – really made me laugh! But behind the humour was the worrying news that 6 million LinkedIn passwords had been obtained by hackers. A few of the businesses I … Continue reading
Would you like your customers to be happier? How about a big increase in new business leads? And what business wouldn’t want more sales? Well, those are just some of the benefits that businesses which embrace social media can expect. … Continue reading
Today, it’s no longer a question of should a business use social media. It’s now all about how to get the best out of social media. Around the Grantham and Newark areas, I see some fantastic examples of local … Continue reading
More and more business owners are growing their reputations and profits through social media. Some still haven’t got started though. Often, this is down to two things; uncertainty about how to proceed and/or the time to do it. Yesterday, I … Continue reading