Tag Archives: social media

Writing on Social Media

When launching a social media campaign, voice and tone are really important. To know your voice, you first need to know your audience. This means identifying – and understanding – your target market. That means listing, segmenting and determining who … Continue reading

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Why you should be using Social Media

Social Media is used not only to drive sales and revenue but is also used for recruiting staff, disaster recovery in crisis management, launching a product or event and for consumer research. However one of the biggest uses in my … Continue reading

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L&P Social Media launch at the Newark Business Club this Friday

Paul from PR Wilson Media and I are sponsoring & presenting at the Newark Business Club this week; it’ll mean a really early start to get organised by 7am! Nonetheless it will be exciting to officially launch our brand new, … Continue reading

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James Bond #007 faces his latest threat – armed only with an iPhone

Bond was glad to put the city behind him. He gunned the willing throttle of the DB9 Coupe and heard the satisfying growl of the twin tailpipes, as the powerful six litre engine sprang to life. Less than 30 minutes … Continue reading

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Less is more – just ask @BarackObama

Twitter is one of the most powerful social media tools available to business owners. Fact. But how do you get your message into just 140 characters? Isn’t it a bit limiting? Well, just think about these short, yet powerful phrases: … Continue reading

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Twitter Dos and Don’ts

In case you didn’t see the Sunday Times magazine last week, the issue was devoted to Twitter. As well as who to follow (and some to avoid), there was a helpful, fun list of dos and don’ts, under the heading … Continue reading

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How to protect yourself when using social media sites

This tweet above – from the parody twitter account, ‘made-up stats’ – really made me laugh! But behind the humour was the worrying news that 6 million LinkedIn passwords had been obtained by hackers. A few of the businesses I … Continue reading

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