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When launching a social media campaign, voice and tone are really important. To know your voice, you first need to know your audience. This means identifying – and understanding – your target market. That means listing, segmenting and determining who … Continue reading
Bond was glad to put the city behind him. He gunned the willing throttle of the DB9 Coupe and heard the satisfying growl of the twin tailpipes, as the powerful six litre engine sprang to life. Less than 30 minutes … Continue reading
Twitter is one of the most powerful social media tools available to business owners. Fact. But how do you get your message into just 140 characters? Isn’t it a bit limiting? Well, just think about these short, yet powerful phrases: … Continue reading
In case you didn’t see the Sunday Times magazine last week, the issue was devoted to Twitter. As well as who to follow (and some to avoid), there was a helpful, fun list of dos and don’ts, under the heading … Continue reading
This tweet above – from the parody twitter account, ‘made-up stats’ – really made me laugh! But behind the humour was the worrying news that 6 million LinkedIn passwords had been obtained by hackers. A few of the businesses I … Continue reading
Would you like your customers to be happier? How about a big increase in new business leads? And what business wouldn’t want more sales? Well, those are just some of the benefits that businesses which embrace social media can expect. … Continue reading
Today, it’s no longer a question of should a business use social media. It’s now all about how to get the best out of social media. Around the Grantham and Newark areas, I see some fantastic examples of local … Continue reading